STUDENT WINS TRACKER

The Step-by-Step Playbook to Scale Your Personal Brand to $250K+ /Year as a Solo Creator.

Inside Time to Build, you'll create and launch a scalable digital offer designed to take you from $0 to $250K+/year – with a proven framework built for solo creators.

(Personal brand-led, lean & scalable.)

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What happens when you have the skills but no system to monetize them?

You keep creating content. You keep building an audience.

But your bank account stays the same.

You don't need a bigger audience.

You don't need to post daily.

You don’t need another product.

You just need a proven system to turn your skills & knowledge into a premium offer - & to launch it with leverage.

Time to Build

A 6-week program that transforms creators from content machines into business owners - with systems that scale without you.

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INTRODUCING

The Trap

most creators

fall into

You're already doing the work - posting, growing your audience, increasing engagement.

The payoff? Your content gets thousands of views.

The problem? Your income stays the same.

Your reach is growing, but your revenue isn't. And your bank account doesn't care how many people watched your reel or clicked on your profile this month.

You want to make the most of your audience. Maybe you launched something… and heard crickets. Or you're stuck in planning mode, unsure how to turn your expertise into something people actually buy.

So you keep posting, hustling, hoping things will get better…

But without a system to turn attention into income, every month feels like you’re starting from zero.

I see far too many talented creators stuck in this trap. I've been there. It's frustrating. Exhausting. And totally avoidable.

The good news? There is a way out. It starts by building something that doesn't fall apart the second you stop posting.

A system that works without you… So you can finally stop grinding for relevance. And start creating real freedom.

The Real Problem Isn't Your Content. It's Your System.

Most creators don't fail because of a lack of talent. They fail because they built the wrong system.

They build visibility instead of value. They grow audiences instead of income. They create momentum - but nothing compounds.

They think more content is the answer. But content without clarity is noise. And an audience without systems is just a job.

If your income depends on your output, you don't have leverage. You've built a content-driven career that disappears the moment you rest.

The truth is simple: Content is how people find you. Business is what happens after they do.

If you don't have a system that turns attention into trust, and trust into revenue... you're not building a brand. You're renting relevance.

2543

A Letter From Tom:

How I Learned This The Hard Way

a man sitting in a chair looking at a computer screen

Dear creator who's doing everything "right" but still can't predict next month's income...

For years, I was you.

I posted daily. Built an audience. Hit 80,000 followers. But behind the scenes? I couldn't pay my rent.

I spent $12,000 building a course that flopped. Twenty sales. $5,940 revenue. No system. No strategy. No real business.

I was chasing visibility without anything that held value. What I built looked impressive from the outside... but it crumbled the moment I tried to monetise. Every launch felt like starting over. Every month felt like a gamble.

It was like building sandcastles. Impressive one day. Gone the next.

In 2021, I quit. Deleted Instagram. Took time off to train for an Ironman. And that's where it clicked.

To complete something that hard, you don't just push harder - you build differently. You focus on what compounds. What's sustainable. What lasts.

So I rebuilt. Clear positioning. One premium offer. A simple system that turned content into clients. A brand that grew without forcing it.

By 25, I hit $50K/month. By 26, $100K/month. By 27, my first $1M year.

No burnout. No chasing trends.

Just a system that works - even when I'm offline.

That's what Time to Build teaches.

The digital wealth formula

So what's the difference between creators who burn out and those who build lasting businesses? It comes down to this simple framework:

digital wealth

= Your Story × Audience Trust × Business Systems × Content that sells

01 YOUR STORY

is what makes you impossible to replicate - the unique angle that separates you from every other creator in your space.

02 Audience Trust

is what makes people buy from you, not just follow you - the relationship that turns viewers into customers.

03 business systems

are what generate income while you sleep - the processes that work whether you post or not.

04 Content That Sells

this is the type of content that drives revenue, not just engagement - posts that actually put cash in your bank account.

Most creators have one - maybe two - of these. Almost none have all four.

But when you install all four? You stop chasing attention and start building something that truly compounds.

Inside Time to Build, we help you:

We help you unlock & clarify your brand mission and unique selling point so your personal brand becomes a one of one

Design a distribution infrastructure that grows even while you’re offline

Implement our unique TTB sales engine that turns attention into paying customers

we give you tools that work for you, even when you’re not

This isn't about posting more. It's about building smarter - with assets that work even when you're not.

While everyone else chases viral content and follower counts, we help you build something more valuable: genuine trust and connection with your audience.

…Because personal connection is what actually sells.

Here's what makes Time to Build different:

We build around you.

Our system deploys one simple ingredient that is impossible to replicate. You. We help light the fire that already exists within you, rather than force you to be something you’re not.

We focus on connection, not virality.

While the industry pushes you to go viral, we teach you to go deep. Deep connection converts. Viral moments don't.

We build systems, not dependencies.

Most programs teach you tactics that require constant effort. We build infrastructure that works whether you post or not.

We're model-agnostic.

Instead of forcing you into one methodology, we teach universal principles then help you choose what works for your specific situation.

We prioritize leverage.

Every system we install is designed to multiply your effort, not add to your workload.

The result? You build a business that serves you, instead of one that enslaves you. 

our unique

approach:

personal

connection

over

virality

You're Closer Than You Think

If you're reading this, you probably already have:

A skill, passion, or expertise people would pay for

Some content creation experience

The confidence that this can work (you just need the right path)

Maybe you've even tried launching something before - a course, coaching program, or digital product - but didn't get the results you wanted.

That's not a "you" problem. That's a system problem.

You may have been burned by other coaches or programs that tried to force you into one methodology. Time to Build is agnostic, and teaches the fundamental principles that underlay all the available models, then equips you with the tools and systems you need to make it work for you.Our most successful students already had the ingredients. They just needed the guidance to maximize their potential.

What You'll Build in 6 Weeks

This isn't just theory. Over 6 weeks, we'll install each piece of your business systematically:

WEEK 01

Profitable Personal Branding

The foundational principles that make personal brands sell

How to speak directly to your target avatar

How to create content that attracts, nurtures & converts

The Content Impact Matrix™

Position yourself for personal connection (not virality)

Define your unique "reason for being" as a brand

TOOLS INCLUDED

Content Impact Matrix™

WEEK 02

Offer Creation

a man wearing a hat and a brown sweater using a laptop

Build an Irresistible Offer That Sells Itself

Understand the key ingredients of an irresistible offer

Build your offer with the OfferSharp™ GPT

Create your curriculum with The Transformation Blueprint™

Master the D.R.E.A.M Offer Framework™

TOOLS INCLUDED

OfferSharp™ GPT

Transformation Blueprint Builder™

WEEK 03

delivering success

a man wearing a baseball cap and holding a microphone

Choose Your Business Model & Create Your Sales Foundation

Understand the 3 offer models for online business owners

Choose the one best suited to your current strengths, leverage & lifestyle

Create your Lean Landing Page™, ready to promote and pitch your offer

Build content systems that convert audiences into buyers

TOOLS INCLUDED

a black rectangular object with a window

Content Impact Matrix™

WEEK 04

Organic Content engine

Build Your Organic Content Engine

Build your organic content engine (short-form, long-form & email)

Validate your offer with content & conversations

Get your first 5 yeses for your "beta" offer

Master the Organic Content Engine™: Short-form for attention, Long-form for nurture, Email for conversion

Install lead magnets and automated sequences

TOOLS INCLUDED

Content Impact Matrix™ for strategic content

ManyChat Automation Templates

Email sequences

WEEK 05

Launching your offer

a man sitting at a desk looking at a computer screen

Execute Your Six-Figure Launch Strategy

Build your high-converting landing page & VSL

Establish your launch timeline and write your email sequence

Learn how to track & assess your key business metrics each month

Build your sales funnel and conversion system

Launch using the Cash Injection Toolkit

TOOLS INCLUDED

TTB Launch Playbook

Lean Landing Page™ Templates

a white cover with a movie clapper board

Landing page and VSL templates

Email Sequences & Automation Setups

WEEK 06

Automation & Leverage

a man in a white hat looking out to the water

Build Systems That Scale Without You

Build your creator funnel and automated sales systems

Implement automations to scale your business (ManyChat, email, etc.)

Optimize your entire business system

Create your 12-36 month growth roadmap

Install tools and templates for ongoing success

TOOLS INCLUDED

TTB Funnel Tracker™

ManyChat automation

INTRODUCING

TTB Foundational Curriculum.

When you join, you’ll also unlock the TTB Foundational Curriculum, which is a packed, foundational program which you can work through at your own pace.

Unlocking your dream customer/avatar