Build a community of magnetic fans, a thriving online business, and a lifestyle you're obsessed with.
(Without Niching Down, Having to Spend All Day Creating Content or with Cheap Growth Hacks that Don’t Last.)
Time to Build is a step-by-step live cohort that teaches you the proven systems for turning your passion into a powerful personal brand so you can make an incredible living doing what you love.
Hello my friend,
My name is Tom, and there’s a simple, but powerful method that is being used by people just like you to take their passions, interests, and knowledge and transform them into an extremely profitable and fulfilling online business.
It’s those same principles that I used to build my personal brand to 345k+ followers on Instagram and make a total of $172,363 in September 2023…
After trying and failing at everything from freelance videography to SMMA over the past seven years this was the thing that helped my business finally click into place.This methodology will help you build and monetise a powerful personal brand and create a lifestyle of total freedom.And you don’t have to be an authority in your niche, spend 12+ hours every day creating content, or sell expensive coaching programs without feeling like you have the experience to do so.
It is the same method used by the biggest personal brand builders in the space…
…That enables them to create content and make great money without burning out or “niching down” on a small fraction of their entire personality.
Or, without being perceived as just another content creator making just another version of the same old sh*t.
under 3 months
"This was probably the best investment of my entire life…"
under 12 months
I have already made my money back through implementing all my learnings and I have no doubt that I can at least double my revenue in the coming months!”
per month
per month
"This is my number one recommendation for people who want to build a personal brand online."
I discovered this in 2020 when I was struggling to maintain and monetise my audience and saw firsthand that the old ways of doing things, although can work in the short term; are completely unsustainable in the long term.
How many times have you found yourself wishing you had the brand of another content creator?
Maybe you’re a copywriter, and you wish you could talk about fitness.
Maybe you’re a triathlete, but wish you could talk about your passion for filmmaking?
All these creators and “experts” are saying one thing publicly about how to build a profitable personal brand, but doing the exact opposite behind the scenes.
The truth is, most of the time you are getting advice from people who haven’t been doing this long enough to realise what’s on the other side of “just niche down.”
I just passed my seventh year of creating content on the internet.
And over that time I have watched people come along with far more talent, far more charisma, and far more unfair advantages than I had.
I would witness them sky rocket past me in every perceivable metric of success.
More followers, more money, more brand recognition.
And then...
Disappear just as quick as they came.
They followed the traditional advice of “pick a narrowly defined niche, and stick to it.”
And that rule drove them to the point where they built an audience of people who had no idea who they were, didn’t care for them, and were never going to buy their products.
And so they quit.
I want you to avoid that… Obviously.
But I tell you this from experience because a few years ago, that was me.
I had an audience of people who had no idea who I was and had no interest in my brand beyond the ultra-specific thing they followed me for.
Nowadays, I have a brand with real, genuine leverage.
The kind of leverage that most niche creators only dream of.
But this method hasn’t just helped me…
I’ve taught this to more than 550+ students with dozens of different interests and passions who are all on their way to having an extremely profitable online business leveraging their powerful personal brand…
Many of them already doing $5k, $10k and in some instances more than $20k per month and scaling right now.
This method isn’t about niching down and boxing yourself into a small corner of the market and hoping that that’ll somehow translate into a profitable business.
And it’s not the type of methodology that requires you to have a massive audience before beginning to monetize.
And no, I’m not going to tell you to “just make more content.”
There is a clear step-by-step formula that is being leveraged by the top creators in the space right now…
A formula that enables you to create a highly leveraged personal brand so powerful that you can turn anything you put your name on into a profitable online business.
A formula that enables you to talk about all the things you actually love without feeling restricted.
And create real relationships with the people who follow you.A brand that makes you irreplaceable.
My goal, is to make you a one-of-one.
So if one day you decide to sell a course, write a book, start a coffee shop open a gym, or start a clothing company…
You know with certainty, as long as your name is attached to it, people will buy it.
I’ve had students successfully implement this method into some of the unique industries you could imagine.
I have worked with social anxiety experts, professional athletes, EDM producers, Apple product specialists, and high-performance coaches.
I’ve even worked with someone whose mission is to help people immigrate to America.
So the method works with anything as long as you stick to the plan.
“I had huge expectations, but Tom exceeded them. If you're on the fence about investing in this, just do it. You won't regret it. My videos are now better, they get more engagement, and I have more confidence."
“The cohort was excellent. I highly recommend learning from Tom and taking in everything he has to say. He's making moves and he definitely knows what he's doing!”
When I say that this is the best course on the market, I am not kidding. The value you get from Time to Build is unmatched to anything I have ever experienced. I can say that this was the best investment I have ever made.
This Is Why Your Personal Brand Fails
When I first started creating content a couple of years ago I began with photography…
I had very little confidence growing up, and was terrified of what people thought of me, so the prospect of getting in front of camera was an impossibility.
So sharing my photography would have to do, for now.
And after two years of work, I’d reached 50k followers.
But even though that number looked nice on my Instagram...
…I wasn’t making a single dollar out of my audience.
I was broke, forced to work freelance on the side to make an income because I had bought into the philosophy of:
“Just keep making content and the money will magically appear.”
If you’re reading this you already know that this doesn’t work like that.
I listened to all the gurus preaching “niche down” and “riches are in the niches,” and I ended up with an audience who didn’t know nor care about me as a person…
…If I posted the very specific thing they followed me for, it did well.
And if I deviated from that path, even slightly, it would fall on deaf ears.
And it destroyed me. I worked so hard to build something that barely even scratched the surface of who I actually was.
I was so much more than a dude who posts drone photography of beaches in Australia.
I’m obsessed with health & fitness.
I love nerding out over the strategy and mindset behind building a brand.
I read endlessly on personal-development.
And I have a bunch of other passions that makes me, me.
But I couldn’t share any of that...
The nail in the coffin came in November of 2020, when I finally tried to monetise.I was already extremely burnt, but I figured:
“If I’m at least making money, maybe I can tolerate not being able to be myself…”
So I spent 6 months creating a Photoshop course, teaching my followers how to create the artworks that they liked most.
I spent over $2,500 on the platforms to put it together.
Another $3,000 on someone to help me with ads.
And dropped another $5,000 on mentorship from some course guru who promised me the world…
I had spent a little over $10K USD to make this thing… Money I really needed at the time.
And I ended up with 20 sales, and made $5,940.
…That’s a $4,060 loss.
I’d put everything into this product, I’d done all the things I thought I was supposed to and taken all the advice from the gurus on Instagram and YouTube.
I had 80,000 followers at the time, and sold 20 spots for a highly niche specific product, that was perfect for my audience.
I felt like a complete and utter failure.
The missing piece? Leverage.
My brand had none of it.
Post pretty picture of a beach with a dramatically photoshopped sky… high engagement.
Post anything even slightly outside of that… Zero.
I’m sure some of you can relate to that.
The truth is, you are constantly evolving as a person, and if your brand isn’t capable of growing and changing with you…
…You will age out of a job you created for yourself.
That’s exactly what happened to me.
By the time 2021 rolled around, Covid had completely eliminated my videography business.
I found myself living off the money the government was paying us to stay home and thankfully making a little selling my old artworks as NFTs...
…and by June, I found myself at the end of five long years of work, completely burnt out, and with very little to show for it.
I was completely done.
I couldn’t take it anymore. The thought of sinking anymore of my time into this dying brand made me sick.
So I took the money I’d made in the NFT market...
...and decided that I’d take an indefinite break from social media and use that time to train for an Ironman.
For those that don’t know, an Ironman is a 3.8km swim, 180km bike ride, and a 42.2km marathon, back to back, on the same day.
Very quickly I realised that training for something that big needs to be sustainable.
There’s no place for impatience in a pursuit like that, because it’s too big a task.
It has to be tackled piece by piece, day by day, for months and years.
And it has to be something you enjoy...
…Because it’s not the hardest worker who wins.
It’s the guy or gal who can train consistently for a decade without injury who wins.
I remember just before a big race, with months of training under my belt, having the epiphany:
“What if I found a way to introduce this philosophy in my brand and business? I would be unstoppable.”
If I managed to find a way to create content that I actually enjoyed making sustainably, that worked with my lifestyle and without trying to fit into a niche; I could be that guy or gal, who trains for a decade without injury.
I had nothing to lose...
I hadn’t posted in over a year. My brand was dead.
So I decided, after my Ironman, that I would try one more time.
But, I’d be completely ignoring all the advice I’d consumed over the years.
Creating content that is sustainable and enjoyable.
And completely rejecting the idea of a niche.
…I made things easier, not harder, worked less, not more, and made the process sustainable.
I went all in.
And to my absolute surprise, almost immediately, things began to shift.
I started getting more views, followers, and DMs than I’d ever received before.
I couldn’t believe it.
I’d turned my back on everything I’d ever known about content creation, and it was finally working...
The Missing Principles of Monetizing Your Audience
My audience was growing, but I still needed to monetize.
The majority of social media “experts” will tell you the best way to monetize is to create a high-ticket program that costs thousands of dollars and start selling it straight away…
…Even if you don’t have the experience necessary to do so.
And although at the time, I had a lot of valuable skills and knowledge from years of work, that method didn’t sit well with me.
So, to keep with the theme of not listening to the status quo, I did the opposite, a path that felt more aligned with me.
I decided to focus on building relationships first and providing a lot of upfront value to the people in my audience…
I created products that solved smaller problems for my audience…
So I could acquire customers for a low price…
…And then, over time build a super valuable high-ticket offer for those who already trusted and wanted to work closer with me.
The Sustainable Personal Brand Method
We’re talking about the kind of leverage that enables you to talk about anything you want, create any kind of product or business…
And when I finally combined the sustainable content method with the relationship acquisition model…
My business exploded.
My second low ticket product made me my first $10k/month…
Then $20k/month.
Then $50k/month…
And then reaching $100k+ per month.
It was absolute madness.
My customers were more than satisfied and I was finally feeling fulfilled with the business I was creating.
The missing pieces finally connected and I was enjoying the fruits of my labor.
The Old Way Of Building a Personal Brand Is Dead
The old way of building a personal brand is short-sighted, confusing, unpredictable, and most importantly…
It doesn’t provide you with real leverage.
We’re talking about the kind of leverage that enables you to talk about anything you want, create any kind of product or business…
…And have people in your audience desperate to support and buy from you.
A personal brand without leverage is nothing more than a glorified theme page.
We could swap you out with another creator, and no one would even notice.
Your audience doesn’t care about you as a person.
Your growth is slow and inconsistent and you feel that your content lacks purpose and depth.
You post because you feel like “you have to” not because you think you’re genuinely helping others.
So when you stop posting or when you change the topic of your content…
Everything come crumbling down.You aren’t free to express yourself and grow with your audience.
You aren’t running a business, your business is running you.
This is how creators can end up with a giant audience that they can’t make an income from no matter what they do…
While other creators with smaller audiences are making tens of thousands of dollars every single month on autopilot. These creators struggle to pay their rent.
Content creation becomes a chore and burnout is extremely common.
It is not sustainable and it is not enjoyable.
Your brand just becomes a shitty job you created for yourself.
That lack of passion manifests in everything you do, including the way you run your whole business.
This is when you have to heavily rely on the latest trends and growth hacks all in a bid keep your engagement and account alive.
Chasing that is a game you can only win for a short period of time.
But the demand for authentic content made by real people is growing every single day.
This is the perfect opportunity for you to enter the market and absolutely crush it by simply being you.
The new Way Of Building And Monetizing
The new way creates infinite leverage.
You are a unique individual with a variety of passions, interests, skills, and talents…
That uniqueness and obscurity is your superpower.
You become the niche and people follow you because they want more of that unique combination of things that make you “YOU”.
You can finally free yourself of the “niche” paradigm where you’re constantly feeling like no matter what you choose…
…You’re always closing the doors on every other one of your passions.
With this new model, your content is sustainable…
You’re not moving mountains anymore to create it…
And everything you put out has a purpose and contributes to one mission.
This way you’re able to grow consistently and predictably.
And the best part?
Instead of waiting for a large audience to monetize.
You create your value ladder and monetize from day one…
Because the goal is to build a real profitable business, not to be an entertainer.
You build products that genuinely help your audience, and that generate profit whilst you sleep.
You build stronger relationships with your core customers.
And drive a much higher lifetime customer value than most content creators are even capable of imagining.
This gives you the freedom to hire a team, pay them really well, and build a real business and brand that will sustain a lifestyle of freedom and fulfilment.
One that won’t fall apart as soon as you decide to take a holiday or get sick.
We’re not trying to be a slave of our business; instead, we aim to make our business a vehicle for us to live the life we want.
And the sustainable personal brand method is how I’ll get you there.
The Modern Creator
If you want to understand how your favorite creators are making 10s of thousands of dollars every single month…
And most importantly, how you can do it too…
You need to understand this simple formula.
Let’s take my stats on Instagram as an example.
4.6 million unique accounts reached and over 100,000 new followers in just 90 days.
Businesses would normally pay between $50,000 - $70,000 per month with paid ads to reach this number of impressions.
Let’s say you have a $29 product and you’re getting between 4 - 5 million impressions every month.
If you can get just 10 of those people to buy your $29 product per day…
Congratulations!
You’re making $100,000 per year.
Which means you only need 400 of those 4 - 5 million people to click on your link every day.
With a very conservative conversion rate of 2.5%...
You’re making 6 figures.
But let’s be honest.
With 4 - 5 million impressions you’ll be making a lot more than that.
And I mean, A LOT MORE.
And we’re not even taking into consideration our value ladder model where we keep selling people more stuff once we build a relationship with them.
You can make enough money to kick back with your feet up while watching Netflix (apparently cardinal sin in the entrepreneurship world)...
This is what the Sustainable Personal Brand method can do for you.
And this is what it did for dozens of my students…
This Is What Is Possible With This Method
When we first met, Ben was at 500 followers and hadn’t even tried to monetize yet.
This is very common among creators…
You might be waiting for the perfect moment or a perfect number of followers but the best moment is NOW.
After using the Sustainable Personal Brand method he went on to build an audience of 500K+ followers on Instagram, over 100K on YouTube…
And is currently doing between $15K - $20K per month with his business.
George went from literally 0 followers to 70K followers in just a couple of months.
And now with just one of his products, the 3-Day Creator Cohort, where he teaches creators how to maximize their content output on limited time so they can get to full-time faster…
…He sold out 55 spots and made $10,000.
We’re not even counting his other products.
At the beginning of his journey, Steven didn’t have an audience and he had no idea of what he could sell.
But with this method, he managed to get to 173K followers on Instagram in a matter of a month...
Stevens main issue coming into Time to Build, was discipline.
He understood the creative, and was already an incredibly talented filmmaker, but always struggled to maintain consistency.
Time to Build helped him harness his potential, and understand the importance of commitment.
Daniel joined Time to Build and with the information he learned he decided to create the product he wished he had back when he was starting his journey.
With only 3,000 followers he’s doing 10s of thousands every single launch because he’s attracted the right type of audience who are able to pay him extremely well for his expertise…
His spots are always sold out, and he doesn’t even promote it publicly anymore because of how fast it sells.
Proof that even if you don’t have that many followers you can still make an incredible income.
time to build live cohort
weeks
I truly believe this is possible for anyone whose willing to put in the work. I’m nothing special.
And since all the advice online seemed to be saying almost the exact opposite of what was working for me.…
I decided to create a program that taught EVERYTHING you could possibly need to build and monetize an online personal brand.
And over the last 18 months, after six cohorts and 500+ students later, I have refined that program into the single best live curriculum available to content creators on the internet...
…And I called it Time to Build.
This curriculum is everything I desperately needed when I first started out that could have taken me from $0 to $250k/month in a fraction of the time.
This Is What You’ll Learn
real student results
This Is Not For You If You…
Are looking for growth hacks or some basic information you can learn for free on YouTube.
Want some get rich quick method that will make you money overnight.
Aren’t passionate about anything or not interested in learning something new you can share with the world.
Don’t want to help people and just want to make a quick buck.
Are looking for a pre-recorded course that the creator hasn’t touched or changed since day one. This is taught 100% live, so if you don’t want to get in a live call and learn directly from me, this isn’t for you.
Aren’t serious about building a real online business leveraging a personal brand.
Don’t want to invest time in growing your brand and business.
Are looking for a “passive income” opportunity
Think this is “easy”
This Is For You If You…
Are tired of being stuck in a loop of surface-level advice, buying course after course… book after book, and still not making the progress you want.
Can’t find the “niche” to commit to and you constantly feel that no matter what you decide to make content on, you will be closing the door on every other interest and passion you have.
Are tired of always learning new information and listening to others tell you what you have to do but not having a step-by-step plan and the drive to act on your goals
Overwhelm yourself with the process of content creation, get mentally paralyzed, and get very little done. You don’t have direction, clarity or enough time in the day.
Feel like you aren’t ready to heavily monetize what you’ve learned when people with baseline level skills are getting to 4 - 5 figures in a matter of months.
Already have an audience but you’re not able to consistently sell your products and you’re starting to feel frustrated while you see others making 10s of thousands of dollars every single month.
Constantly struggle with impostor syndrome and feel like you’re not qualified to talk about what you want to talk.
Feel like nobody understands you and you’re looking to make more friends and meet more people who are actively “in the game”.
Are looking for a no BS formula that will take you to a high paying, sustainable content creator business that generates you 10s of thousands of dollars per month of leveraged income.
Want to learn how to create incredibly valuable products and serve others.
What’s Included in Time to Build
15 Live core Lessons + Q&As With Tom
15 Live Sessions where Tom teaches you everything you need to know to be on your way to $10k+ per month with your personal brand in no time…
With a step-by-step easy to follow system.
Because every lesson is live, each will finish with Q&A time, where Tom will respond to every single question providing you with personalised guidance that you need to solve your specific problems.
All 15 live lesson are recorded with full session recordings, chat transcripts, detailed show notes, and chapters of the most important parts for those that can't attend live.
course overview & curriculum
schedule of weekly live lessons
EXCLUSIVE GUEST LESSONS
This cohort will also include exclusive guest lessons from three of the best personal brand builders in the space.
yasin mammeri
harry needham
guest speaker to be announced soon
Gain access to a library of exclusive lessons & guest lessons
In addition to being part of the live guest calls on this cohort, you also unlock ALL guest speaker recordings from previous cohorts. This alone is worth thousands of dollars in value.
Creator Templates and Systems
Steal all of my Notion templates and frameworks that I use to run a multiple six figures personal brand.
From finances to content ideation, you will get everything you need to plan, schedule and organise your content and business.
Easily track your progress and know exactly what step you need to take next all the time.
Time to Buildstudent Workbook
The Time to Build Workbook is designed to make sure that you aren’t just consuming information but actually taking action and moving toward your goals.
You will get a series of homework projects to be completed before, during, and after our live sessions to guarantee progress immediately once you join.
If you focus on completing these tasks it’s impossible for you to not get results…
…That’s exactly the goal.
Time to Build Private Community
Get access to a community full of other creative entrepreneurs who are on the same journey as you.
Ask questions, make friends, form business partnerships and network.
You shouldn’t walk alone on this path.
And that’s why the community will be there for you to get inspired and motivated when you need it.
secure your place in time to build.
payment plan
$525
x 4
time to build cohort
$1,999
the supercharged build
$5,999
If you have any questions, email me at tom@tomnoske.com. I’m happy happy to help.
here’s The results our students are achieving!
The $100K+ per Year Creator Framework
Before implementing what I teach in Time to Build, I had an audience of over 50,000 followers and struggled to make even a single sale...
Creating content became a chore.
I lost tens of thousands of dollars and spent countless sleepless nights trying to figure it out.
Something I enjoyed so much has become a burden on my life.
Which led me to question everything and eventually turn the entire model upside down, breaking all the rules and freeing myself from the chains of the old ways.
The old model and the lack of clarity you’re experiencing right now is costing you AT LEAST $100K+ per year with your creator business.
Creators & experts out there, with ideas far inferior to yours…
…Are making more money than you’re even capable of imagining.
The money is already being made, you just have to throw your hat in the ring.
I’m not here to convince you that this works, it does. I’m here trying to convince you to make a decision.
Because I know for a fact that this will be the most valuable investment you make in your business.
I’ve seen it work for my past students…
The world will keep turning and creators will keep blowing up and building amazing businesses…
The question is…
Will you be one of them?
Is this going to be your year or is it the year of someone else you’re going to silently observe on your phone while yo stay sat on the sidelines.
Watching more videos…
And buying more courses…
That keep repeating the same shit you already heard before…
You can go back to your life as if nothing happened.
And keep doing the same things hoping that eventually something will change.
Hoping that somehow you will magically strike the jackpot and the algorithm gods will smile at you.
Or that people will simply hand you their money because you “offer so much value”.
Think about how much progress you could make this year if you knew everything I’ve taken seven years to learn.
Every second you’re not using these proven methods to build your business…
Every second you’re not using a proven method to build your business…You’re essentially digging a grave for your business…
You’re throwing the future you want to build further and further away.
…And letting others who are less skilled and passionate about what you do, take that future in your place.
If you’re comfortable with the same progress you’ve been making, and happy leaving $100k+ per year on the table.
Then that choice is entirely up to you, and I respect it.
Everyone chooses his own path.
But if you decided that this year is going to be the beginning of the journey that is going to change you life…
The life of your family.
And the lives of your future customers and audience.
I will make sure to provide you with all the resources you need to start walking on the path that will make this a reality.
I’m waiting for you on the inside.
Frequently asked questions
The Time to Build cohort is 10 x 90 minute live lessons split up over five weeks. Along with those live lessons there are also 4 x exclusive guest lessons + 4 x office hours calls with Tom's team to make sure you’ve got every opportunity to stay on top of the homework projects and lessons throughout the cohort.
Yes! All lessons are recorded and uploaded shortly after the live class ends. All Time to Build students will have lifetime access to the recordings via the private community.
All live sessions are at 8 am [AEST] Tuesdays, Wednesday and Thursday mornings for the five weeks. [4 pm EST - Monday, Tuesday and Wednesday evening] After enrolling you will be sent a registration link, where the time and date will be automatically added to your calendar, in your time zone. So no need to stress about timings. There will also be four “office hours” calls every friday at the same time for the first four weeks of the cohort.
I have done my best to make this cohort valuable for anyone at any stage of their journey. However, we do not cover the "how-to's" of content creation. I won't be teaching you how to make your videos.
This cohort is focused primarily on equipping you with the tools to build your personal brand and monetize effectively.
This cohort is set up in its own private community on Circle. On there you will be able to login to your own profile, add the live sessions to your calendar, download the course material, chat with other students and watch the lesson recordings.
You will have access to this community forever.
You will have access to the course material FOREVER.
This includes all live sessions, prior Time to Build live sessions, and any other included material, notion templates and assets.
time to build live cohort
weeks
10 Core Live Lessons
These are the core lessons that make up the cohort. This is where you'll learn everythig you'll ever need to build and monetize your personal brand. These calls are twice per week for the five weeks.
Creator Templates & Systems
No more guesswork. You will be stealing my exact step-by-step systems and processes for building a massive personal brand and becoming a highly-paid solopreneur.
Time To Build Student Workbook
Immediately after enrolling, you'll recieve your Time to Build workbook which includes access to a number of templates and guides to help you implement the systems I'll be teaching. From finances to content ideation, you will get everything you need to plan, schedule and organise your content and business.
Time To Build Private Community
Everyone who enrols is given exlusive access to Time to Build HQ. A private community full of all the past cohort alumni. One-time fee and unlimited access. Surround yourself with creative entrepreneurs on the same journey as you. Make friends, form business partnerships, and network.
Bonus: Lifetime Access to Previous Cohort Recordings
Enrolment will also include lifetime access to all lesson, guest lesson, and Q&A recordings from the previous cohorts. Alongside a series of supplementary pre-recorded lessons outside the core curriculum.
If you have any questions, email me at tom@tomnoske.com. I’m happy happy to help.
still
here?
I'm not sure what to say...
I thought I would be able to convince you by now!
So, this is my last effort.
Let me walk you through a mental practice that I try to do with every big business and personal decision. Especially those that require a substantial financial commitment.
Take a deep breath.
Imagine yourself 10 years from now.
What is going to happen if you keep doing all the things you're currently doing?
Will you be better or worse?
Will today, this week, this month, or this year become a step in the direction of the person you want to become? Or a step towards the life you're trying to avoid?
If you think you will be worse... well, I think you know what you need to do (it involves clicking the button below).
If you think you will be better... how much better?
If you signed up, and we worked together, could we hit your 10 year goal in 5 years?
What if you hit it in 1 year?
That is the power of focus, and actionable knowledge.
Taking all the lessons I've learnt over the years and applying that knowledge to your business.
What kind of impact could that have on the next 10 years of your career?
The choice is in your hands.